Innovative marketing tools of the hotel industry
نویسندگان
چکیده
منابع مشابه
Key drivers of innovative behavior in hotel industry: evidence from a developing country
The purpose of this paper is to determine the key drivers of innovative behavior of employees in hotel industry using evidence from a developing country. Measurement items were adapted from existing scales found in the organizational behavior literature. Academic colleagues reviewed the items for face validity and readability. The scales were evaluated for reliability, convergent validity, and ...
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ژورنال
عنوان ژورنال: Economic Bulletin of the National Mining University
سال: 2020
ISSN: 2073-9982,2415-704X
DOI: 10.33271/ev/70.105